WHO IS OMNIA?
Omnia Financial Advisory is a privately-owned service business based in South Australia. Their expertise lies in providing professional financial strategies, taking every client to an inclusive and empowered journey.
As Omnia embarks on a new path, the challenge of this project is to create a new sense of difference, whilst maintaining the integrity and stability it has been known for.
RATIONALE
The logo is a visual representation of Omnia as a brand, honest and inclusive. The designer also aimed to convey the different goals of the brand: champion for people, every client is a journey and the journey to the Aaah. The designer used a sans serif font called to Gotham due to its relatable nature.
The Omnia brand colours are inspired by Formula 1 racing, keeping the overall theme of a journey. The used of the classic colours such as black, grey and white symbolise timelessness. Also, the used of teal represents the enthusiasm of yellow and sincerity of blue; in turn, expressing the innate gusto of Omnia to build sincere and lasting relationships with their client.
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